more than just a consultant
A PARTNER GENUINELY INVESTED IN YOUR SUCCESS
Brazel Advisory Services is committed to helping you move forward with clarity and confidence. When you work with Michael Brazel, you’re getting more than just a consultant — you’re getting a partner who’s genuinely invested in your success.
Michael Brazel is an industry recognized leader with over 40 years of executive sales experience in consumer packaged goods. After decades of helping beverage distributors, suppliers, and a variety of businesses navigate complex markets and drive sustainable growth, Michael established Brazel Advisory Services to bring his hands-on, strategic insights to clients looking to strengthen their foothold and expand their reach.
40
years of
experience
Within the consumer packaged goods industry.
100+
national accounts
Supported including Walmart, Target, Total Wines, and more.
1,000+
national brands
Partnered with including Anheuser Busch, Lagunitas, Sierra Nevada, and more.
POSITION YOUR PORTFOLIO FOR SUCCESS
PORTFOLIO DEVELOPMENT
With extensive knowledge of consumer trends and industry networks, Brazel Advisory Services partners with you to analyze market opportunities, fine-tune product offerings, and position your brand for maximum impact. Gain a clear, actionable roadmap to optimize your portfolio and connect with your target audience.
EMPOWER YOUR TEAM with a competetive edge
TRAINING & DEVELOPMENT
Brazel Advisory Services' custom programs deliver real-world actionable strategies to build confidence, drive efficiency, and equip your team to face challenges head-on. By focusing on skill-building that lasts, Michael fosters both individual and team growth — ensuring your business stays competitive for the long run.
BRING A SEASONED INDUSTRY VOICE TO EVENTS
GUEST SPEAKING
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With over four decades of sales leadership, Brazel Advisory Services knows what it takes to succeed in a competitive market. Covering topics such as sales strategies, market trends, and the importance of resilient leadership in today’s business landscape, Michael’s engaging presentations resonate with audiences- leaving them with practical, inspiring takeaways.
GAIN A fresh perspective FOR PRODUCTIVITY
FACILITATOR SERVICES
As a skilled, experienced facilitator, Brazel Advisory Services provides structured guidance for team meetings, strategy sessions, and workshops. Michael’s objective approach creates space for productive conversations and meaningful decision-making, keeping everyone aligned and focused so your team can break through bottlenecks and move forward with purpose.
SALES & MARKETING CONSULTATION
Drawing on decades of experience leading national sales strategies, Michael brings invaluable insights to help you uncover growth opportunities, improve sales processes, and sharpen your marketing impact. His tailored, hands-on approach means you get clear, actionable guidance- ensuring your business not only reaches but exceeds its potential.
Brand Development
Executive Leadership
Financial Planning
Organizational Structure
Sales Process Optimization
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Sales Standards
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Go-To-Market Strategy
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Opportunity Gap Analysis
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Consumer Insights
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Supplier Pursuit & Liaison
FROM STRATEGIES TO SUCCESS
BRAZEL ADVISORY SERVICES IS WITH YOU EVERY STEP OF THE WAY.
With over 40 years of leadership in the consumer goods industry, Michael Brazel knows experience is more than just years on the job — it’s the ability to adapt, innovate, and find solutions that fit the real-world challenges of today’s market.
Whether you’re a distributor looking to refine your approach, a supplier wanting to scale, or a business outside the beverage industry seeking reliable guidance, Brazel Advisory Services makes the path forward clear.
extensive INDUSTRY KNOWLEDGE
Michael’s experience working with a wide network of distributors, suppliers, and importers means he has first hand knowledge of exactly what it takes to make an impact in the consumer goods space.
strategic
focus
Through collaboration with you and your team, Michael prioritizes actionable, realistic strategies designed to address your business's goals and challenges.
custom
support
Knowing every business is unique, Michael is committed to tailoring services to custom fit your specific needs — no matter where you are in your journey.
